Small business owners entering the realm of digital customer relationship management must choose the right CRM software in the debate between Salesforce and NetSuite. Due to the many features, pricing options, and user experiences, NetSuite CRM and Salesforce CRM must be extensively compared before choosing a system that suits your company’s needs. Both NetSuite CRM and Salesforce CRM are CRM market leaders, yet each has advantages. NetSuite CRM also boasts improved business operations through ERP connectivity and e-commerce. We explain Salesforce cloud solutions vs. the NetSuite cloud ERP platform so you can make an informed decision.

About CRM

CRM solutions are a strategic way to manage and analyze customer interactions, not just software. Customer data management is at the heart of commercial interactions and tailored experiences. CRM software organizes and analyzes client data to help organizations follow up, find new possibilities, and improve sales methods.

What’s NetSuite CRM?

NetSuite CRM centralizes customer and prospect data in the cloud for marketing, sales, and support teams to use. Sales and marketing automation, forecasting, commission management, quotations, and partner management are available. Sales performance and order management are also strong in NetSuite CRM, which integrates with e-commerce platforms for a unified solution.

What’s Salesforce CRM?

The cloud-based Salesforce CRM platform unites sales, marketing, e-commerce, and IT departments to improve customer interaction. The package comprises customer service, sales forecasting, lead management, and opportunity tracking features. Salesforce integrates departmental data to provide a holistic view of customer interactions and actionable insights into customer demands and habits. Salesforce’s cloud-based operation reduces infrastructure, installation, and maintenance expenses.

NetSuite vs. Salesforce Comparison

Now, let’s understand the comparison between NetSuite vs. Salesforce.

NetSuite Key Features

  • Financial management: Provides thorough financial monitoring and reporting, encompassing forecasting, budgeting, and accounting.
  • Inventory management: Offers automated reorder capabilities and real-time inventory tracking.
  • Order management integrates sales, finance, and fulfillment to streamline the order-to-cash process.
  • Human resources includes features such as personnel management, time tracking, and payroll.
  • Customer data management: centralizes client data for a comprehensive perspective
  • Automating sales forces to do repetitive sales tasks
  • Marketing automation oversees your advertising efforts from inception to completion.

Salesforce Key Features

  • Lead, account, and opportunity management: Facilitates revenue forecasting by tracking sales opportunities from lead generation to closing.
  • Within the CRM, campaign management enables you to design, monitor, and oversee marketing programs.
  • Analytics driven by AI: Offers automated insights and predictive analytics

NetSuite User Interface vs. Salesforce User Experience

Netsuite User-Friendly

NetSuite is one of the most complicated CRMs. Users of other Oracle products will find it easier. Customers were divided on NetSuite’s ease of use. For some, it was easy, but others found the learning curve and interface difficult. The user interface was clumsy and archaic in our tests. However, dashboards and screens display information. We like that reports are customizable and exportable. NetSuite CRM isn’t the most advanced or user-friendly. With proper training and patience, users should be able to navigate the platform without much trouble.

Salesforce User-Friendly

CRM Salesforce is complicated. Following a learning curve, many users find it easy to use. Experienced CRM users perform better. We like how the platform displays data and critical insights and provides individualized AI analyses and sentiment analysis. The platform becomes clearer. Your Salesforce package’s complexity (basic vs. sophisticated features and add-ons) will also affect usability. Salesforce CRM is a technology that takes time to learn for most enterprises.

Salesforce vs. NetSuite for Customer Service

NetSuite Customer Service

Every NetSuite plan offers 24/7 basic customer support. Online self-help resources include tech support forums and how-to instructions. NetSuite Premium help provides advanced help for non-critical issues, a priority case queue, and commerce response.

Salesforce Customer Service

Salesforce’s customer service team answers calls, emails, and chats 24/7. Upper plans get premium service with extended noncritical support, expert coaching, and customized resources. Premier support adds 30% to net license payments. Salesforce offers a web form for tech help. 

NetSuite Implementation

NetSuite’s ERP software deployment can take time. A one-time setup fee is charged for initial implementation. Setup might take weeks or months due to planning, data migration, configuration, testing, and employee platform training. Oracle estimates 30 days for basic companies. Your organization needs a project manager to work with NetSuite. Advanced customization and training support are common reasons firms hire consultants for NetSuite implementation services.

Salesforce Implementation

Salesforce deployment depends on your plan and customization demands. Customizations and sophisticated CRM workflows can slow Salesforce adoption; therefore, firms with them should hire a consultant. The Starter plan provides a quick and straightforward setup for average small enterprises. You’ll mostly import client data and make small changes.

Which is Better, Salesforce or Oracle?

Let’s examine several factors when contrasting the Salesforce and Oracle CRM platforms, including features, cost, integration potential, customer service, training materials, case studies, and user reviews. We emphasized how both solutions are strong in distinct domains and meet a range of Salesforce vs. NetSuite for business intelligence tools and requirements, providing strong tools and features to improve CRM and spur company expansion.

Note: This information is based on the Gartner database and user reviews from the CRM Customer Engagement Center. Oracle has 4.4 stars from 226 reviews. Salesforce has 345 reviews and 4.4 stars.

Regarding Flexibility and Scalability:

  • Salesforce: Perfect for companies looking for a highly scalable and configurable CRM system that can change with their demands and expansion plans.
  • Oracle: Suitable for businesses that need a full-featured CRM system with sophisticated analytics and integration tools to handle intricate client relationships.

For Solutions Particular to Industry:

Salesforce: Well-known for providing sector-specific solutions for industries including manufacturing, financial services, and healthcare.

Oracle: Addresses particular business concerns by providing customized CRM solutions for sectors including retail, healthcare, and telecoms.

For Training and Customer Service:

Salesforce: It provides users with the information and abilities they need to succeed by offering a wealth of online resources, community forums, and individualized support choices.

Oracle: Provides customers with proactive support, knowledge base access, and specialized account managers to help them successfully use the CRM platform.

Can Salesforce Integrate With NetSuite ERP

Yes, Salesforce and NetSuite ERP integrate. NetSuite Salesforce Integration connects and synchronizes data and processes between NetSuite, an ERP platform, and Salesforce, a CRM platform. Salesforce and NetSuite work well alone, but not communicating with each other and with teams using them might cause issues. This lack of connection can hinder company processes and NetSuite project management costs.

Methods to Integrate NetSuite with Salesforce

A pre-built connector or customized  NetSuite Integration is available. “NetSuite Connector” is a Salesforce AppExchange app for NetSuite. Pre-configured integration synchronizes leads, contacts, accounts, opportunities, and sales orders in this user-friendly alternative. A quick and easy setup is great for a firm. For complex needs, choose custom integration. The three main NetSuite-Salesforce integrations are 

1-iPaaS NetSuite Salesforce Integration

Services such as DCKAP Integrator, Celigo, and Boomi, which are classified as iPaaS, are cloud-based. These connectors simplify NetSuite-Salesforce integration.

2. RESTlet NetSuite Salesforce Integration

NetSuite’s RESTlet tool, often known as the Salesforce connector, offers an extremely flexible connection.

3. NetSuite Salesforce Native App Integration

Native Salesforce and NetSuite connectivity uses built-in technologies or connectors. Example: Breadwinner. Breadwinner is Salesforce-native. It is designed to work flawlessly with Salesforce. Breadwinner integrates Salesforce natively as well as with finance platforms like NetSuite. The application uses Salesforce’s tools, architecture, and capabilities to give Salesforce users a seamless and easy experience.

What Are The Main Differences in Pricing Between Salesforce and NetSuite?

The pricing comparison between Salesforce and NetSuite for e-commerce employs distinct strategies! NetSuite prefers not to reveal anything. No pricing information is provided. To obtain precise figures, you would need to get in touch with them directly or collaborate with a NetSuite reseller. Here’s the lowdown on how NetSuite charges: The entire platform is licensed for a yearly cost. Prices vary according to the number of users and any further modules you choose to add. 

The good news? Included with the platform is NetSuite CRM. Since the pricing is user-based, each team member who needs access will require a separate license. New features can be activated and users added as fast as your business grows. A more open approach is offered by Salesforce, which offers distinct pricing tiers along with the added benefit of a free trial before committing to an annual contract.

Salesforce Pricing

Salesforce’s pricing depends on user count and module purchases (sales, customer support, or marketing). The trial is free. After the trial, you’ll buy an annual contract. Below are some of their items (all costs are billed annually) to give you an idea of their rates:

  • For $25 per user each month, Salesforce Essentials provides sales and customer support for up to 10 users.
  • CRM for any size team is $75/user/month from Sales Professional.
  • The $150/user/month Enterprise sales CRM is more customizable.
  • The $300/user/month Unlimited CRM is for high-growth organizations.

NetSuite Pricing

NetSuite implementation costs are quite discrete! To acquire a quote, contact them (or a NetSuite reseller). Better Buys says the base NetSuite ERP license is $999 per month. Each user adds $99 per month. NetSuite quoting:

  • You purchase a NetSuite platform license annually.
  • The NetSuite pricing depends on the number of optional modules and users you need. CRM comes with NetSuite.
  • NetSuite CRM requires a user license for each employee.
  • As your business expands, add modules and users.

Conclusion

Your company’s needs, future development, and industry norms will largely determine which of NetSuite and Salesforce is best for you. Both systems have numerous advantages, but which one is ideal for you will rely on your operating needs and long-term corporate objectives. Making a well-informed decision that aligns Salesforce vs. NetSuite for global business operations goals and operational requirements requires careful consideration of these factors.

To make an informed choice, read user reviews, attend demos, and ask Devteampro, a Netsuite ERP solution provider, how to customize each platform. Keep in mind that the option that best suits your particular business situation, advances your objectives, and enables the results you seek is the right one. Refer to our next blog about Oracle ERP Cloud vs. NetSuite.